In this article, we are going to talk about the best SEO tools freelancers need to use in 2025 to increase your online presence and attract more clients.
Whether you are a developer, designer, or writer, the proper SEO tools can be the difference between success and failure in your online presence.
From keyword research to backlink audits, these tools can make your website and content optimized for maximum visibility.
Alright, now let's go inside and find out what are the best SEO tools for freelancers that can take your business to the next level.
Understanding SEO As a Freelancer
Want to attract website visitors on a tight budget? You must learn how to secure the favor of SEO strategies! Natural website traffic is a magnet that attracts guests organically via keyword searches. No ad spending for money - they approach you!
For instance, consider the case when one searches "online freelance tutoring in Orlando." With numerous freelancers offering the service in Orlando, how do you get your site most visible on the top five search results? Simple: SEO!
Did you know that 53% of web traffic comes from organic search, according to BrightEdge? Freelancers can tap into this goldmine by optimizing their site content, user experience, and backlinks using the best SEO tools for freelancers.
By doing so, you'll boost your search engine rankings, receive more organic traffic, and turn leads into paying customers.
In short, the right SEO tools can be a freelancer's best friend. They help you:
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Improve search engine rankings
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Generate more organic traffic
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Convert leads to paying clients
So, why not begin? Let us go with the best SEO tools for freelancers to use.
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Best SEO Tools For Freelancers to Use in 2025
As a freelancer, having the right SEO tools can make all the difference in boosting your online presence and attracting more clients.
Here are some of the best SEO tools for freelancers to use in 2025:
Keyword Research Tools
The backbone of any quality SEO strategy is keyword research. It's how people find you online who are looking for you. In order to create content that resonates with your crowd, you need to know what they're searching for.
Below are the top keyword research tools to help you get high-volume, low-competition keywords:
1. Semrush
The in-built SEO suite has advanced keyword research capabilities with keyword difficulty, tracking, and competitor snooping.
You can utilize Semrush to identify gaps in the market, optimize pages, and outsmart your competition.
2. Google Keyword Planner
A free SEO tool, Google Keyword Planner provides excellent keyword search volume data, including suggested related keywords and competition.
Not as comprehensive as paid tools, but a good starting point for freelancers.
3. Moz Keyword Explorer
Moz Keyword Explorer tool has a vast number of features ranging from keyword ideas, organic SERP monitoring, and volume search.
Discover fresh keyword opportunities, review the competitors, and position your content improved using Moz.
4. Ahrefs
Ahrefs is one of the most prominent brands on the market offering an all-around suite of keyword research. Ahrefs enables you to investigate click-through rate estimates, keyword difficulty, and search volume.
The software will help you uncover profitable keywords as well as craft content that is traffic and conversion-generating.
5. AnswerThePublic
This groundbreaking tool trumps traditional keyword research because it uncovers users' queries regarding your target keywords.
With AnswerThePublic, you can create title outlines for your material, craft attention-grabbing headlines, and optimize your website for better user experience.
6. KWFinder
This affordable and intuitive tool offers keyword ideas, long-tail keyword suggestions, and search volume data. KWFinder is perfect for freelancers who do not want to break the bank optimizing their content.
7. Google Trends
Google Trends is not a keyword research tool in itself, but it does show the varying search volume for certain keywords over a period of time.
Based on the information, you can spot temporary trends, optimize your content, and get ahead of the competition.
8. Soovle
Soovle stands out in keyword research by pulling keywords from reliable sources like YouTube, Google, and Bing.
With Soovle, you have a broader perspective of how people are searching, and you can create content that they will connect with more.
Also Read - How to Get & Retain Clients as a Freelancer in Nigeria
On-page Optimization Tools
When you google for something and the top pages of the search are in front of you because of on-page optimization. On-page optimization is to optimize the individual pages of your website in order to rank better on the search engines.
On-page optimization relies on a variety of things like title tags, meta descriptions, header tags, content quality, and image optimization.
Here are required on-page SEO tools software that should be known to every freelancer:
1. Rank Math
This WordPress SEO plugin offers on-page SEO real-time suggestions, schema markup support, and much more to help your site improve.
Rank Math assists you in making your website more discoverable, getting more traffic, and increasing your web-based income. It offers a simple interface that is easy to navigate, even for beginners.
2. Yoast SEO
Yoast SEO is another WordPress plugin that many people prefer to provide real-time on-page SEO suggestions. It helps you optimize the title, meta description, and content target keyword more easily.
Yoast also has paid features like internal linking suggestions, content analysis, and social network integration. Yoast assists you to optimize your website content, attract more traffic, and rank higher on search engines.
3. Ahrefs On-Page Checker
This SEO tool analyzes your pages, identifies technical issues, and suggests optimization opportunities to get your website to perform optimally.
Ahrefs gives you detailed page speed, mobile-friendliness, and SEO issue reports. With Ahrefs, you can identify areas where you need to improve, optimize your site, and generate more traffic.
4. SEMrush On-Page SEO Checker
SEMrush examines your on-page SEO elements of your website, and you get actionable suggestions to optimize your page.
SEMrush offers features like technical SEO audits, keyword research, and competitor analysis. With SEMrush, you can optimize the on-page SEO of your site, rank higher in search engines, and drive more traffic.
5. Screaming Frog SEO Spider
This desktop SEO software helps freelancers identify on-page SEO issues, such as broken links, duplicate content, and title tags missing.
Screaming Frog also simplifies crawling websites, keyword research, and technical SEO audits. Using Screaming Frog, you can find and correct on-page SEO issues, optimize your website to perform better, and drive more traffic.
6. Moz On-Page Checker
It analyzes the structure of content on your website, where it finds technical SEO issues and provides suggestions to improve.
Moz tools include keyword analysis, building links, and optimizing content. Moz is applied to boost on-page SEO in a website, rank higher on the search engines, and generate more traffic.
7. Google Search Console
This is a Google free service that gives you informative details about your website performance to enable you to optimize your on-page SEO.
Google Search Console features crawling of your website, keyword research, and technical SEO audit. You can utilize Google Search Console to monitor the performance of your website, fix bugs, and optimize your on-page SEO to the maximum.
8. OnPage
This is a cost-free Chrome extension that provides simple on-page SEO auditing with warnings across issues and how to prevent keyword cannibalization.
Meta tag analysis, header tag analysis, and content optimization are also provided in OnPage. You can utilize OnPage for the identification of on-page SEO issues and resolutions, performance optimization of your site, as well as traffic improvement.
9. Surfer SEO
This high-end web-based software provides in-depth on-page SEO audits by comparing your page to the best-ranking pages for your target keywords.
Some of the tools offered by Surfer SEO include content optimization, keyword research, and competitor analysis.
You can optimize your website's on-page SEO, rank better on search engines, and drive more traffic with Surfer SEO.
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Off-page Optimization Tools
While on-page optimization supports individual site pages, off-page optimization instills credibility in the form of backlinks from other sites. Here are top off-page freelance SEO tools:
1. SEMrush Backlink Checker
SEMrush Backlink Checker audits backlink profiles, identifies competitor backlinks, and discovers link building opportunities. The tool further provides information about anchor text, referring domains, and so forth.
With SEMrush, you can track your backlink acquisition, identify potential link partners, and maximize your link building program.
2. Ahrefs Backlink Checker
Validate backlink profiles, examine rivals, and identify link-building chances using this mighty SEO tool.
Ahrefs Backlink Checker features an expansive library of backlinks as well, which facilitates link research and link partner searching easily. The features of filtering, sorting, and exporting your backlink details by Ahrefs also come handy.
3. BuzzSumo
It's a tool used to locate well-performing content for backlinking and to beat the others. BuzzSumo also provides you with the insights on what content is trendy, popular themes, and leaders in your category.
You're able to measure your competitors, identify gaps within the market, and create good-performing content that drives links using BuzzSumo.
4. Moz Link Explorer
Gain insight into your link profile of your site, including quality and authority of backlinks. Moz Link Explorer even offers a spam score, which shows possibly toxic links.
Moz also offers functionality such as link building opportunity, competitor analysis, and link tracking to help you optimize your link building process effectively.
5. Guest Post Tracker
This is a freelance SEO tool that helps you in the management of your guest posting process and measuring the success of your efforts.
You can automate your guest posting process, save time, and improve your chances of publication with Guest Post Tracker.
6. Broken Link Checker
This tool also helps you to find link building opportunities and build credibility for your website. With Broken Link Checker, you can easily find broken links, create quality content, and receive backlinks from reliable sources.
7. BuzzStream
Streamline guest posting outreach, link-building campaigns, and communication with this paid SEO tool. BuzzStream also features email tracking, follow-up reminders, and customizable templates. With BuzzStream, you can automate your outreach efforts, save time, and increase your chances of getting published.
8. Ahrefs Alerts
Ahrefs Alerts is another top SEO tool for freelancers that provides you with a summary of new and lost referring domains, which helps you monitor your link building activity. With Ahrefs Alerts, you can track your backlink growth, discover potential link partners, and optimize your link building strategy.
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Analytics and Reporting Tools
For the sake of ensuring that your SEO performs as desired, you must monitor how your site is performing. Use analytics and report tools to obtain traffic, the conversions, and the behavior of users on your site.
Using these tools, you will be able to make optimizations to your content plan, enhance user experience, and enhance online visibility.
Here are the best SEO analytics and report tools for freelancers are:
1. Google Analytics
It is a free SEO tool for freelancers that gives you an entire suite to track website traffic, conversions, and user activity. Google Analytics enables you to track your website performance, where you can optimize, and make data-driven decisions.
2. Google Search Console
This tool provides you with an overview of your website's search traffic, SEO errors, and keyword ranking. Google Search Console helps you discover and fix technical SEO issues, which makes your website more visible and credible.
3. Ahrefs Organic Search Reports
This is an SEO tool that gives you in-depth reports of your organic traffic, ranking, and competitor analysis. Using Ahrefs Organic Search Reports, you can analyze your website performance, identify market gaps, and optimize your content to rank higher.
4. SEMrush Organic Research
It is a feature that is easy to use in order to gain natural search traffic, keyword positions, and data on competing performance for your website. With SEMrush Organic Research, you can diagnose your site's strength and weakness, analyze areas of potential improvement, and optimize your SEO campaign.
5. Rank Tracker
This is a utility that enables freelancers to monitor keyword positions of their site on various search engines. Rank Tracker enables you to monitor the performance history of your site over time, capture position changes, and then adjust your SEO strategy accordingly.
6. Moz Pro Analytics
This freelance SEO software creates website traffic, link profile, and keyword rank reports. Moz Pro Analytics helps you to track your site performance, where to optimize, and maximize your SEO for increased efficiency.
7. Clicky
This easy-to-use analytics tool provides real-time website traffic and focuses on user behavior statistics.Clicky notifies you of your website audience, tracks user behavior, and makes data-driven decisions.
8. SE Ranking
This advanced platform offers competitor analysis analytics solutions, on-page SEO audit solutions, and keyword rankings. SE Ranking allows freelancers to examine website performance, identify areas for improvement, and adjust SEO strategy.
9. App Annie
This SEO tool is ideal for solo developers creating mobile apps. App Annie provides you with information on user retention, downloads, and growth markets. With App Annie, you can see your app's performance, understand what to improve, and maximize your mobile advertising.
Also Read - 10 Best CRM Software for Freelancers to Use in 2025
Build Your Dream Career as a Freelancer on Expaat
Expaat is not just a platform but a community where freelancers can thrive by being matched with clients who value their skills from around the world while they focus on building their online presence using these world-class SEO tools.
Through these tools merged with platforms like Expaat, you can actually advance your freelance career by connecting with more clients through improved online presence.
So don't delay! Sign up with Expaat today and start improving your professional network and your online visibility!
Frequently Asked Questions
How do I choose the most suitable SEO tools for my freelance business?
When choosing the most suitable SEO tools for your freelance business, consider your specific needs, budget, and goals. Investigate and compare tools, read reviews, and experiment with free trials before signing up.
How important are keyword research tools?
Keyword research tool is highly essential for freelancers as it assists them in constructing a well-structured keyword phrase to use and thereby optimize the content and attract more traffic to their website. It also offers them the right ranking on the search engine.
Can freelancers use free SEO tools?
Yes, there are some free SEO tools which benefit freelancers such as Google Analytics, Google Search Console, and Ubersuggest. Free tools are mostly limited, and paid tools offer more features and support.
Are SEO tools for beginners?
Yes, the majority of SEO tools are simple and intuitive enough that a novice can utilize them. Rank Math and Yoast SEO both provide simple interfaces and guides to help the beginner optimize their website's SEO.
Conclusion
Concluding our article for the best SEO tools for freelancers, it should not need to be said that having the right tools at one's fingertips will be the key to online success.
We understand at Expaat how crucial SEO is to a freelancer's success and strive to build a platform that will work in their favor in their growth. Here on our platform, you can focus on what matters most - providing quality work to clients.
Be a seasoned freelancer or a beginner; we at Expaat have got your back. Join us today!
